Did you know that majority of internet users spend fewer than 20 seconds browsing a site? This means that you, the business website owner, have at the most, a few precious seconds to make a lasting impression on your visitors. Of course, there is a small minority that will have heard of your business before and will spend longer browsing your site, but, for the most part, you can’t expect your visitors to stay for very long – unless you can make them.
Most popular websites use the same techniques to hold a visitor’s attention and make more sales. In this post, we’re going to explain 5 secret ways that you can grab a visitor’s attention with your website, without too much trouble.
Your USP Should Jump Out at Your Visitors
Ideally, the first thing a visitor to your website should see is your USP (Unique Selling Proposition). You should let your visitors know what exactly your business is about in a short sentence or two and most importantly, how it can benefit them.
Most visitors will be less interested in your product and more interested in how they can take advantage of your business – and that’s precisely what you should explain to them on your homepage. If you visit the Samsung official website, for example, you are greeted with a caption that says: “Gear Up, Stay Connected, Always.” Simple but effective, we say.
Your Website Should Be Easy to Navigate and Clutter Free
If your website is easy to navigate, well designed, and clutter free, it reflects favorably on your business. If your website looks professional, people will consider your business to be professional too.
Websites that are dated or use themes that have gone out of style ages ago won’t grab any eyeballs. Your website should look beautiful on all platforms, be easy to navigate and, in short, inspire trust in your visitors.
Make Liberal Use of Multimedia
Not everyone wants to read a two-page long description of your product, even if it gets interesting afterwards. Sometimes, it’s better to describe your product in a video clip or audio clip and upload it to your website.
Also, it’s almost always a good idea to support any content on your website with fresh, good-looking pictures. Even if your content is well written, it won’t grab as much attention by itself as it will with a picture beside it. Packaging is important.
Your Website Should Be Easy to Get Into
We live in a world where information comes in a barrage from all sides. This has led to short attention spans and the ability to ignore everything that isn’t relevant at the moment. Often people don’t really take the time to read an article from start to finish- or go through the entirety of your website in search of something.
Most visitors will want to go through it quickly to locate what they want. If they can’t find what they’re looking after, they will go somewhere else- it’s as simple as that. This is why your website absolutely has to be easy to get into. You can do this by using headlines, underlining important sentences, making quotes appear in different colors and using bullet points to summarize information.
Make Use of CTAs (Calls to Action)
And, perhaps most importantly, you want to get your visitors to act on what they find on your website. If a visitor clicks on a link to your software product and reads through its description, you want to give him an option to purchase the product or download a free trial.
If a visitor wants to know more about your business and clicks on the “About” page, give them the option of contacting you. You want to get your visitor clicking, trying out samples, taking part in a contest, writing to you, calling you, and asking you questions. All of this will benefit your business, directly and indirectly.
If you make good use of these tips, we are certain you can get your bounce rate to decrease by a significant amount. The goal is to hold your visitor’s attention long enough to interest them in your business and your product. Newspapers are great at holding our attentions with their bold, catchy headlines – you can do the same to your visitors by presenting them with a bold, catchy website.
Having worked as a software developer in the past, Kenton now helps educate software development agencies on how to predictably generate more leads and sales through digital marketing.
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